Harvest Lark Package Design by Crave, Imagine a delicious, all-natural foods bar, made with attention in a country residence on a family held 3,000 acre wheat farm in a small city in Kansas. Fulfill Harvest Lark. It’s been each of our pleasure to work with these great people to redesign their brand regarding retail success. With all the Fancy Food display in New York as the re-launching pad, Crave proved helpful closely with the creator to create a new identity and packaging that will quickly communicate the particular brand’s authentic story as well as small-town charm to busy consumers. The venture scope also included design for the trade show knowledge. So far, the redesigned brand has helped enhance sales, raise awareness as well as perceptions and even inspired buyout interactions with a Fortune Five hundred company. Crave provides new brand generation, brand refreshment and model integration services for grocery manufacturers along with retailers. Whether we have been redesigning store brand names for the world’s largest company or supporting an entrepreneur launch a brand new line of all-natural food pubs at the Fancy Foods show, our guarantee is simply to, perform great work.

Designed by Crave

Designed by Heesun Kim, United States.

The purpose of the project was to take cross merchandising product (XMP) and redesign it to fit more current style of packaging. Previous packaging had no identity and each packaging style varied from each other. With eye-catching new color palette for each category, consumers are more likely to be attracted to the items and is easier to identify each category. Clean and simple, it is easy to navigate through the information.

As the graphic design intern,I assisted with picking the color palette and applied the same style of packaging to 8 different categories. Under the art direction of my mentor graphic designer, Paula Hansanugrum, I was able to finish redesigning over 60 packages and new event poster for the line.The new identity was showcased at 2010 International Home & Housewares Show.