Variety Pet Foods Package Design by Crave, Variety Pet Food is quietly revolutionizing the $12 billion canine industry by making new products that satisfy unmet needs in the market and also creating new classes in the process. Crave is a trusted branding and also design consulting companion for a couple years now. Inside creating new manufacturers for our trailblazing client, each of our design solutions are more inspired by brand-new contemporary grocery brands than the traditional product packaging that dominates. Our own concepts are led by the belief within the power of fantastic design and that appetite appeal matters, a lot, even in pet food classes. So far the results are already impressive as Assortment continues to grow their company, launch new products and also expand retail presence in mass markets as well as pet specialized stores.

Designed by Crave

Designed by Prompt Design, Thailand.

Kaka, the crunchy baked-caramel-corn snack from Thailand, has been a very popular snack food for over 3 decades. However, that popularity has greatly declined with today's generation of youths, and Kaka has almost completely disappeared.

But Kaka is coming back! Eager to help the snack reclaim its rightful place in the hearts (and stomachs)of today's youths, the Kaka Gang is giving Kaka a makeover that will satisfy the young and trendy. With their wacky (yet oh-so-cool) hairstyles representing each of the corn snack's new flavors, the Kaka Gang will bring Kaka to the forefront of today's modern generation.

Designed by Jordan Jelev, Bulgaria.

The +359 brand name comes from the international phone code of Bulgaria which is +359. This brand identifies 100% with Bulgarians and it is very popular in the country. The client wanted to change the look of the whole package into a vision that is more fresh, modern, colourful and absolutely distinguished.

I decided to change the +359 logo as a start. I used Extra Black Poster Bodoni and changed it slightly to fit perfectly to my design. Poster Bodoni is well known to the audience. It is type often used by Bulgarian Post and I thought it would communicate well with the audience, and that they would feel willing to buy it.

The rest of the label could be described as an effort to make it more fresh, colourful and glossy – hence the use of nice warm colours, the glittering silver hot foil dots and glossy inks. I also wanted consumers not only to see this label as an image, but to feel it and to sense it with their fingers. The use of puff-up transparent varnish makes a relief structure on the +359 logo. The cap of the bottle is very interesting too – it is a pattern of the +359 logo which is printed with transparent matte varnish on a glossy background that helps repeat the matte/gloss theme on the label.

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Denver—New packaging for Corazonas Foods' family of cholesterol-reducing snacks is intended to increase shelf visibility for the line's health benefit. The package redesign is by marketing agency LeeReedy, Denver.

Its focal point is a heart-shaped icon/tag stating "Love your Heart. Love the Taste." The design strategy is to use white space to manage a necessarily crowded package, containing, in addition to brand and variety and the icon/tag, a health claim, an ingredients message, an industry-standard "whole grain" icon, and a unique "fruits & vegetables" icon.

Credits for the package redesign go to LeeReedy designer Kent Ervin, creative director/art director Kelly Reedy, and strategy director/copywriter Eric Kiker.

Corazonas, premium priced, come in five flavors of potato chips (Italiano 4 Cheese, Parmesan Peppercorn, Sea Salt & Vinegar, Slightly Salted, Spicy Rio Habanero), three flavors of tortilla chips (Black Bean & Cheese, Lightly Salted, Squeeze of Lime), and five flavors of oatmeal squares (Banana Walnut, Chocolate Brownie & Almonds, Chocolate Chip, Cranberry Flax, Peanut Butter). They are the only commercially available snack product infused with plant sterols, which reduce cholesterol,* and are available in supermarkets and specialty stores in select Western markets including Los Angeles, Seattle, Portland, Phoenix, San Diego. Corazonas Foods, Inc. is headquartered in Los Angeles.

* FDA guidelines say that a daily intake of at least .8 grams of plant sterols may reduce LDL cholesterol levels by as much as 5 – 14%. One Corazonas serving supplies .4 – .8 grams of plant sterols. A typical daily American diet contains .25 grams of plant sterols.